25+ Creative Things to Write About in Your Health & Wellness Blog
Are you marketing healthcare, nutrition, wellness or fitness?
Establishing a regular blog for a health-related business is a great opportunity to help people.
Build a health and wellness brand online. Engage on social media. Bring clients and/or patients into a physical practice.
Sell your products online. Get more health coaching clients. Or earn more affiliate clicks as a fitness blogger.
But finding great things to write about in health blogs isn't easy, especially if you're in a small niche.
Your health blog starts off great. But after 10-20 posts, the well of endless blog topic ideas often goes dry. It leads to an uninspired blog that you have to work hard to maintain.
If you're not engaged, neither will your audience be.
If you're struggling to find great things to write about in health blogs, check out this list.
I'm not just going to give you 25 things to write about in your health blog. Find 25+ idea starters that will help you generate infinite article writing topics for the health industry long after you read this article.
Let's get to it.
1. Start with a Problem
When people are searching for health and wellness content online, they may not know the solution yet. They start by trying to find out what their health challenges and symptoms mean.
If you're a medical professional, you may cringe at the idea of helping people self-diagnose. But just consider how much misinformation is out there.
When you provide reliable information that helps people make better health decisions, you can encourage them to get checked out by a professional.
Offer an authoritative source for correct information in a sea of online nonsense.
Consider your blog's niche or the products/services you provide. What health challenges do they solve?
Think broad but relevant.
If you're a weight loss clinic or coach, the problem isn't just being overweight.
It's the symptoms and challenges with diabetes, high blood pressure, body image, circulation, low energy, poor self-esteem, overcoming obstacles, etc.
You'll find so many great things to write about when you start from this angle. But a dynamic blog applies a comprehensive topic selection strategy that speaks about health from many sides.
This not only better engages your audience. It keeps you interested and inspired as you're creating content.
Let's look at the next angle every health blog should cover.
2. Talk Prevention
Consumers, particularly the 20-30-somethings, are fed up with a healthcare system that is reactive rather than proactive. They want to understand the complex cause and effect relationship in health.
They understand that diet and lifestyle influence their health more than prescription drugs or procedures ever will.
Depending on the type of health and wellness business you have, you may be thinking that speaking about prevention will lose business rather than gain it.
Won't fewer people need your service?
The truth is that learning about prevention and consistently applying strategies are two very different things. When you reach people in the prevention stage, you'll also be top of mind if/when they decide they need professional intervention.
3. Find the News Angle
Most of the great things to write about on a health blog will be more timeless pieces. This evergreen content helps people today and years from now.
But there's also great value in trendy pieces. A comprehensive blogging strategy should include these kinds of blog topics.
Covering trendy news stories:
Gets a lot of attention quickly, although it may be short-lived. This gives people a window into your website where they'll find more content to fall in love with.
Get more shares than other content. Turn your fans into promoters with this trendy content.
Get more visibility in social media. Find some relevant hashtags and write a great social media headline to get new fans through trending news topics.
Be on the lookout for news stories about:
A celebrity with a medical condition you can relate to your site. People want to know what it is.
Recently completed studies that will interest your audience
About product recalls
Find the ones that you can align with your brand and audience, great the content quickly when the moment strikes.
Publish it. And share it on social media.
4. Gather Statistics
Curate some interesting stats. Create a top health statistic list your target audience with enjoy. Help put the statistics into perspective for your viewers.
Not only do people love stats, these are also very linkable content. Earn more backlinks for your SEO to gain visibility in search engines.
5. Health Initiatives by well-known organizations (CDC, WHO, ADA, etc.)
Did the American Heart Association just start a new initiative? Has a certain country just increased funding for a certain type of study?
Speak about the significance of this initiative, potential outcomes and how it may influence society and/or policy.
These kinds of creative things to write about in health and wellness blogs demonstrate that you stay very current. You know what's happening in the world.
People can turn to you as a source of up-to-date information. That's a great reputation to have as a successful blog and thought leader.
6. Bizarre Conditions
Get bizarre. Talk about the weird stuff that's really rare.
Don't suggest that it's more common than it is. But people are intrigued by some of the odd conditions that can plague the human body or our furry friends.
7. Demographic-Specific Care
If someone has a certain condition, best medical practice may be different for an infant vs a 10 year old vs an 80 year old.
Or some conditions may be more prevalent among a certain race of people. Uterine fibroids among African-American women is a great example of that.
Hearing loss or other disabilities are more common among certain professions. You can build a piece around that demographic.
People are always looking for content that is more personalized and relevant to them.
To take a different angle when looking for creative things to write about, build a piece around a specific smaller demographic.
8. Awareness Months & Events
Diabetes Awareness Month. Alzheimer's Awareness. The March of Dimes Run.
Medical causes often have times and events centered around them.
People interested in the cause will be looking for information. Get a calendar and build content around these events.
How about 10 things to know about Alzheimer's Before Memory Walk 2019?
9. Curate Information
Information is scattered across the Internet. People appreciate when someone compiles it and makes it more easily digestible.
Pick a broad topic. Start curating the best of it. Summarize it for your readers. Always cite these sources.
10. Explain a New Break Through Procedure /Product
Has something really excited just been discovered in your health and wellness industry? Is there a new procedure just approved by the FDA?
People want to know about it. Write about it in your health and wellness blog.
11. Create Some Top 10 Best Lists
You know your industry. You know what's best. In some cases, you may not want to directly promote certain brands. In other cases, this is very helpful to your readers.
Try some products and write in-depth reviews. Compare and contrast.
Write up the pros and cons. Or just talk about why certain products are best.
If you were paid to mention a brand, make sure you disclose your connection.
12. Keep People Current on Strange Trends
What's the latest in your industry? People are doing what to look younger?!
Some of the most creative things to write about in healthcare blogs include the new, latest and weirdest stuff people are doing for their health.
13. Create a Poll & Share the Results
Poll your readers on various health topics that people care about. You might build one piece of content around one poll question. Share what it means in the greater context of things.
Some of the most creative things to write about in healthcare start will a single simple poll answer.
Or talk about the poll results as a whole in a long-form content piece.
14. Showcase People's Stories (HIPAA-compliant of course)
Solicit health stories from your audience that you can share. You might choose to change key facts to avoid disclosing who the person is.
Or the person may like the attention.
People love success stories and tear-jerkers. They want to see that others are going through the same things they are.
Use your storytelling skills to build interest and suspense before sharing the individual's path to healing.
Or set down some standards and request that your readers submit their own stories in their words.
The person the piece is about will likely share this content with others. You'll earn new fans in the process.
15. Showcase a Holiday or Event
Each month, there's some holiday that people will be talking about. You might not choose to build content around every holiday. But select some of the top ones that your target likely celebrates.
Relate it back to a health reminder of some kind or tips for having a healthy and safe holiday.
For example, New Years and Fourth of July are a great time for a hearing specialist to remind people about protecting their hearing.
If you write a mental health blog, it may be time to talk about PTSD among veterans around this time of the year.
If you are an Urgent Care Center, talk about prevention and treatment of firework-related burns.
You get the idea.
16. Interview a Thought Leader or Celeb
Don't make your blog all about yourself. Network with peers to nab an interview. You can find lots of people to interview who aren't competitors.
Offer to exchange interviews so that both of you can increase your audiences by posting each other's interviews on the other's websites.
Or talk to a celebrity that your audience will know about a health condition they have.
If a known celebrity is battling depression, they may appreciate the opportunity to share their struggle with your fans and help others battling the condition.
17. Get Silly Clever
"This is Why Ariana Grande Would Make a Great Dentist"
Silly and creative blog topics like these get attention. People want to read and share them.
They're made for social media. It doesn't even have to make a whole lot of sense as a whole.
It seems like it's just for fun. But you can end it with a serious reminder to brush and floss. Be sure never to create a piece that might appear libelous or embarrass the celebrity.
Make it light hearted and feel like a fan-piece. If the celeb reads it, they should be able to laugh about it and go "that's so true".
It might even get back to the person you're writing about. They may like it and share it with their fans or comment on your website.
What a great way to get tons of free promotion!
18. Do a This Week in the News Segment
Instead of doing an in-depth piece on a single news story, do a collection of recent industry news events.
Keep people informed.
19. Showcase an Employee
These resonate well with your loyal fans and customers. They show that you value your employees.
Showcase one of your nurses, medical aids or the receptionist.
Share a bit about their background, what they love to do and more -- with permission of course.
20. Create Some Funny Mistakes Lists
People make all kinds of funny mistakes with their health. And some aren't so funny. But they serve as a good warning.
He thought that the superglue was his eyedrops?! Ouch!
She tried to treat her RA with what?!
You've probably heard some weird home remedies or oopsies that will make for interesting things to write about in healthcare.
These blog topics are very shareable and can even go viral.
21. Add Some How-To's
Step-by-step how-to's are a staple in any successful blogging strategy. Consider what your target audience wants to know. Guide them through it.
If it requires pictures, take them to help your reader Do-it-yourself.
22. Explain Scientific Concepts
A lot of people don't realize what a good scientific study entails. They hear about observational studies or very small studies or surveys. They don't realize like you do that not all studies hold the same weight.
Because of it, they may be jumping from one health bandwagon to the next with disastrous results.
Explain and share the importance of peer review and having a control in the study.
Talk about what double-blind studies are and what a placebo is. Explain the difference between correlation and causation.
Give them tools to use. Help them determine if a study was performed well and whether the results can be generalized to the larger public.
Sometimes small studies only shed light on something. It needs further studies to prove something.
Not only does building content around creative things to write about like this help your readers develop a healthy skepticism regarding what they read on the Internet.
It demonstrates that if you're covering a blog topic, you've applied a healthy dose of skepticism and consider the validity and reliability of that study.
It builds trust.
23. Demystify Studies
Go in-depth, building content around an interesting study.
Most studies are written in language that the average person won't understand. Make findings more accessible to your audience.
Explain how the study was performed and what it suggests.
When you're in the health business, what a person eats will always come up. Create some week-long meal plans or share some of your favorite recipes.
Remember to give credit if it's not your own invention.
25. Workout Plans
Exercises and workout plans can complement any health and wellness blog. People and search engines love them.
Again, you can share the plans of others with credit. Or develop your own.
Bonus: Invite a Guest Poster
Sometimes, you just need a break. Inviting guest posters is a great way to expand your content assets with less work.
Guest posters don't expect financial compensation. Instead, they're hoping that the guest post will:
Allow them to share with a new audience
Drive traffic back to their website
Get a Backlink to their website which helps their SEO so search engines treat them more favorably
But be careful when soliciting guest posts. Set up some basic rules and reserve the right not to post something that doesn't meet your standards.
Find people who may want to guest post by networking on Linkedin or create a guest post guidelines tab on your website and share it on social media.
Get Even More Creative Things to Write About
You're now well on your way to having endless things to write about on your health and wellness blog. With these ideas, you'll recognize a great blog topic idea when you see one.
You'll be able to create lists of topics to keep your publishing calendar full of blog topics that are not only easy to write. People love them. Search engines love them.
Are you struggling to maintain your health and wellness blog? Not getting the results you want with SEO, lead-generation or revenues? I can help.
Get results when you have a professional health and wellness writer manage your blog. Contact me today.