If Content Is King, is SEO Queen? (Warning: Chess Analogy)
Updated Sept 2018
In the game of chess, inarguably the king is the most important piece. If you lose him, you lose the game. But let's look at the role of the queen.
Without the queen to protect him with a strong offensive and clever defense, waylaying the competition and controlling the center of the board, the king would quickly fall. So while he is most important, his "ability" to be important is determined by the movement of others, most notably the queen.
Can the king survive without the queen? He can. But once you've lost your queen, the remaining pieces must band together to retake the advantage lost. The middle and endgame are simply harder and chances are, in a relatively even match, that without the queen your empire will soon crumble.
On the inverse, the queen would have no purpose without the king. The queen does not continue her pursuit of the opponent after the king has been taken. The game is over.
In other words, the two are strongly dependent on the strength of one another. Yes, content is king. But he is nothing without his queen, the promoter of victory. And she has nothing to fight for if the content is not all it can be.
A custom content marketing strategy must include a strong king and queen that work together toward victory. Without strategic content creation the game is over before it begins.
~ Leigh ~