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12 Ways You Could Be Destroying Your Brand

How can I build a better Brand?

Are you destroying your brand? Are you having trouble getting your brand out there? You may want to re-evaluate your brand and consider if you are making any of these big mistakes.

11. Not re-evaluating your brand.

Let's start here. Developing a new brand is hard, so you don't want to do it on a whim. But sometimes you need to reevaluate things. Do your brand, customer base and product/service offerings still align? Do they need some tweaking?

10. Not writing content for humans - Key word stuffing, putting out poorly designed content, hiring bad writers, etc. Search engines are getting smarter. They have AI (Artificial Intelligence) behind them. In short order, we will teach these AI's to think like humans, not databases and algorithms.

This isn't science fiction. This is today's marketplace where we must compete. Tech like Google's Rankbrain and those that follow are evaluating what people ask for and want. They are learning quickly how to give it to us. These AI's have a better understanding of what human language looks and feels like. And they will make the decision about your content before a human ever lays eyes on it.

What's wrong with my branding?