Why Your Content Creator Should Be a StoryTeller
We all love a great story. Maybe it's just how we're made.
Despite the fact that much of our free time is spent streaming Netflix Originals, feel-good movies from our childhood or a great cop drama, we still want more.
So when surveys show that 92% of people prefer content that tells a story, are we surprised? But what is a story?
What makes a story so powerful? What is business storytelling? These questions we will explore as we look at why people love storytellers.
What is a story?
Let's first look to the Cambridge Dictionary for a definition. I'll paraphrase:
a. A description of a series of events, either true or imagined.
That's easy enough. But anyone can tell a story, a series of events. That doesn't make them a great storyteller.
Animation by George Redhawk
My mother-in-law is full-blood Pima, and spent her childhood on the tribal lands in the Western US, near Phoenix.