Business Leader's Guide: "What Am I Paying For?": Part 2- Content Marketing SEO Servic


SEO Content Wirting Services

Updated Sept 2018

Welcome to part 2 of our series that helps you understand what business leaders like you need to know about what you are paying for when it comes to content marketing services.

By better understanding these services, you will have a more comprehensive idea of what is a good value and if you are getting the right ROI.

In case you missed it. Here is part 1: Content Marketing Consultations Demystified.

In this part, we'll discuss On-Page SEO. On page SEO, in a nut shell, is the things you do to improve traffic to your site that the audience can see. This is opposed to Off Page SEO, which is behind the scenes things you do off your site.

The cost of these services is dependent of the size of your site and whether you are investing in an analysis only or having someone fix these things for you.

Let's start with the most important.

UX - User Friendliness

A major part of assuring that your site is search engine optimized is making it user-friendly. User-friendlnesss includes things like:

  1. site speed

  2. how information appears on the page

  3. how and if links work

  4. whether pop-ups detract

  5. if it's easy to read/view (font size, color, etc)

  6. how it appears on mobile devices (that's a big one.)

  7. ease of check out

  8. ease of contact

  9. and so on.

If your site is not user-friendly then you will have a high bounce rate (people quickly leaving the site). Not only is poor UX creating a bad customer experience, but search engines factor this in when determining how high you rank, so this is a high priority. Your site should be thoroughly tested on several devices.

Much of your testing is manual, but here is a great tool from google to help you out.

Google Mobile Friendly Test - Gives you a score 1-100 for both desktop and mobile friendliness and speed. Makes recommendations to improve it.

Keyword Research

What is a Keyword Phrase

We still call it keyword, but in today's SEO a keyword is actually a keyword phrase of 4-6 words.

It is important to understand what key words to target. If you target the wrong words you will:

  1. get no traffic because you are buried by competition

  2. get no traffic because no one is searching for that word

  3. get no traffic because the word is not specific enough to what you do

  4. have a high bounce rate because the searcher thought your site was about something else.

An SEO strategist will use tools to scour 100's of phrases to identify the best phrases to target. They are looking at:

  1. how common a phrase is in searches

  2. how many of your competitors are already targeting that phrase

  3. which phrases really eximplify what you do

Bonus: An SEO Strategist will typically target low competition words to help you rank faster, while working long term to help you rank higher for more competitive words.

Meta Tags

Meta tags are code that tells search engines that something is very important. This is considered On-page because many of your meta tags appear in Search Engines when someone searches for what you offer or on your webpage directly. These metas are phrases or sentences that will be keyword rich and strategically crafted to help you rank higher while also enticing the audience to click or read more. They therefore require both copywriting and SEO skill and must achieve a delicate balance between the two.

Meta tags are placed on images, titles, headings, sub headings, etc because these are you more important elements on the page.

Engaging Content

SEO Content Writer