SEO Content Creators: The Health Care Content Marketing Strategy That Works
As Featured on Quora with intro/extro added
Health care -- it's something everyone needs, but no one really want to need it.
Many people like health and wellness content,
But few people get really excited about healthcare content regardless of how well-researched or creative content is.
And almost everyone hates having to find a new doctor.
So, how do you develop a compelling content marketing strategy around something people really don't want to need?
What brings people back to your compelling content vs your competitor's?
Does health care content marketing work?
Yes, yes it does. In this article, you'll see how content marketing healthcare works when you design the right health care content.
Whether you're a SEO content writer, SEO content creator, SEO content strategist, Office Manager or Doctor, you need to answer some very important questions to uncover the perfect way to reach customers and patients through compelling content.
1. Who is my target audience?
2. When are they most in need of my service?
3. How can an SEO content writer reach customers at that precise moment?
So what is this magical moment that an SEO content creator must capture? For most of the healthcare industry, this would be at the moment they think they’re sick and are looking for a cure.
Taking Advantage of the This Magical Moment
Our goal is to reach people when they need our help. So one major strategy within health content creation is to create content around the signs, symptoms, treatments, preventions for a condition related to the product of service. For example you might write a piece with the following headings:
What is COPD?
How Do I Know If I have Insomnia?
What are the Symptoms of Heart Disease?