Bid these 7 Content Marketing Myths farewell as we embrace 2018
Updated Sept 2018
Another year is upon us.
It's time to put away childish things.
Kick some persistent content marketing myths to the curb. Out with the old. In with the new.
Content Creation, SEO Content development, Content Curation, and marketing health have been filled with misconception and straight out lies. Let's put them in their place once and for all.
7. Content Marketing is Free Advertising
Come on. We know better. Everything worth having costs something, usually in the form of time or money or both. Too many of us neglect this slice of our marketing budget because we expect it to be the one that brings us all of the leads for free. It's just content. Anyone who graduated from high school could write a blog or design a basic info graph. Most kids could do it these days.
Content marketing takes a time and money investment to succeed. And unfortunately, too many give up when the find out the truth rather than making the investment and reaping the benefits. But that's why'll you'll succeed where others fail.
6. People don't read
What?! Most people love to read whatever interests them. The majority of people on the Internet self-identify as blog readers and say they feel closer to brands who provide them with custom content. If you can capture their attention with your words, you have the power.