How To Create a Killer Content Strategy in 300 Words or less.


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Killer Content Marketing doesn't have to be rocket science.

There is a clear path to follow to develop the an amazing content strategy.

Here is an easy 12 step formula to build your rockstar content strategy.

  1. Make a commitment to yourself that Content is a long-term strategy, not a campaign.

  2. Know your target. Don’t assume. Do the research.

  3. Evaluate where you are now with this customer. Do they know who you are? Do they trust you? Do they think poorly of you? Are they curious about you? Meet them where they are.

  4. Study the competition. What are they doing? How do you differentiate? What can you do better?

  5. Identify Goals/Objectives. How do they relate to each other? Are they measurably, time-bound, etc. Content impact is not always directly evident, so what are the secondary and early indicators that show you that you are on the right track.

  6. Determine how you will meet your objectives

  7. Identify what content assets you need to meet them. Don't make one of these 5 silly mistakes when creating content.

  8. Take inventory of your content marketing tools. Which will best help you reach your objectives? I like free ones. But weigh your options. Many tools automate processes to save you serious time.

  9. Make sure you have the humans you need to get the work done. Can/should you outsource certain content marketing tasks based upon your (your team’s) strengths/weaknesses? Your ultimate goal is to create and distribute relevant content that your target audience loves and shares. This builds trust and increases revenues over time.

  10. Develop a schedule. Not just an editorial schedule, but what needs to be done when for both executing, measuring results and making adjustments. How long will tasks reasonably take?

  11. Do a mini-risk analysis and develop a plan. Size and detail dependent on company size.

  12. Execute the strategy according to plan. Follow the plan. Don’t be afraid to re-evaluate the plan. But don’t get “trigger-happy” at initial results because content builds on itself.


Leigh Clayborne is a Hubspot certified freelance content marketing / SEO content writer & strategist with 10 years healthcare management experience on 15+ years creating content. She is a strong proponent of creating the right customer experience to meet business goals.

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