Why Your Marketing Strategy Needs a SME.


Updated Sept 2018

When we're developing our promotional strategy we can make a lot of assumptions about our target persona, the industry we are promoting, how things work and what works.

This can lead to a lot of wasted time in the board room and in the content creation room, which, in turn, is lost revenue for your company and/or client.

Because we are good at what you do, we are confident that we know what to do to succeed in any industry through learning and adaptation.

We know how to gain leads and convert sales. But we can't know everything. And we may be losing out on taking our Marketing Strategy to the next level because of what we don't know.

What could a SME (a subject matter expert) do the propel your content marketing strategy?

What is a SME?

Like many terms, it depends on your industry. We are constantly coming up with catchy little words and abbreviations that unfortunately mean something entirely different in a different industry. So in this case, I am talking about a Subject Matter Expert.

A SME knows a given industry, not because they went to school for it, but because they have worked extensively in that industry as a successful participant in that industry at various levels and in various capacities.

They've been on the ground floor, in the board room, solo projects, group projects, in educator and industry content development roles, management and front line.

They've networked with your target audience and know that industry inside and out.

They've seen what you could never see from the outside or learn from a newsletter, text book or blog -- the inner workings of the industry.

They know how to reach the apples -- even the ones that seem out of reach.

Why Your Marketing Strategy Needs A SME?

Because of their vast experience within the industry, they can turn assumptions into fact or fiction. They can help you reach your acquisition and retention goals.

They know how to create the right customer experience because they have lived the challenges and presented the solutions within the industry.

A quality SME doesn't just leave their expertise behind. They continue to learn and grow with the industry and they bring this "insider" value to your marketing strategy.

Which SME is Right For Me?

Just because someone worked in an industry doesn't make them a SME. SMEs are hyper-connected to the heartbeat of their industry. They have proven their understanding of their industry by being successful in that industry.

The right SME for you have extensive understanding of current marketing strategy so that you speak the same language and together you make a great team.

Where to Find the Right SME?

The right SMEs are pretty easy to see. They are often networking on social media and generating smart industry content.

You can find them on Twitter and LinkedIn. You can also post an ad for freelance or employee. But ask questions to make sure you're getting the expertise you're looking for. Your SME should add significant value and, of course, pay for themselves through ROI.

It's Time to Modernize Your Marketing Strategy by Working with a SME

If you're looking for a SME in Content Creation, Healthcare, Health & Wellness, Small Business or Corporate Business Management, reach out to us at Already Content. We're ready to help you increase leads and inspire loyalty with the right plan.

~Leigh

What are your thoughts on ROI of an Industry Expert?

How can an industry expert help you reach your goals?


Leigh Clayborne is a Hubspot certified freelance content marketing / SEO content writer & strategist with 10 years healthcare management experience on 15+ years creating content. She is a strong proponent of creating the right customer experience to meet business goals.

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