How to get More Traffic to Your Website


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You want to drive more traffic to your site.

If no one can see your business site, blogs, photo gallery or whatever it is you want them to see, then you can't get new fans and customers.

But you don't want to have to pay for every single visit. Driving traffic to a new or unfamiliar websites through Pay per click like Adwords, Facebook or Twitter is rarely an effective means to get more traffic a website. And it's expensive for what you actually get out of it. Why? Because people don't know who you are. And people very rarely buy from an online company without some brand recognition.

In this piece, we're going to chat about how new websites get traffic and a lot of it by applying techniques that help even the smallest businesses and entrepreneurs get found on Google, Bing and other search engines. At the same time, this technique increases brand awareness so people will actually buy into your brand.

It's called content marketing. And this is how it works.

How to Be in the Right Place at the Right Time

Like anything in life, it’s about positioning yourself so that when an opportunity arises, you are there to reap the rewards. As small business owners and entrepreneurs, we can both relate to each other on this concept.

Positioning yourself is the way to get found and find success in the long term. How do you position yourself? You do it by being visible when and where the customer is looking for you, when they do a search on a search engine. You may be wondering how this is different from PPC (pay per click), but you'll see soon enough.

How do you position yourself for these traffic opportunities?

1. Improve your ranking in search engines.

You do this through on-page SEO off-page SEO and great content. Search Engine Optimization is how people rank high in searches like google.

When you rank high, more people see you naturally. This does not happen overnight, but the effects are lasting, as long as you maintain it.

2. Increase brand recognition.

Does anyone not know that this is a picture of a rose? That is unlikely because even though most people don't have a rose bush in their front yard, we see them everywhere. On TV. Online. In books. In Grocery stores. And if we're lucky -- on Valentine's day. We know what they are and when we want to make someone feel special, we know that this is often the way to do it.

There are more beautiful flowers out there like iris, hibiscus, lotus and even thistle flowers (my favorites), but the rose is the one with the brand recognition.

Focus on multiple channels so that people see you in many places. People are drawn to what’s familiar. Familiar = Trust at a very primal level in humans. And if you play your cards right, Familiar = Desire (buying).

If they saw you on site A, they may ignore you because they don’t know you. But you’ve created a sub-concious imprint in the mind. When they see you on site B or in a search, they are more likely to click on your site and actually buy because you seem familiar -- trusted.

This effect is compounded by being more places that your prospective customers are.

Your channels of focus will depend on what you’re selling. Some of these channels include Industry Forums, Quora, Twitter, FaceBook, Linkedin, Instagram, Blogs, etc.

Ideally you are in 3-4 places. This may seem overwhelming, but there are online tools that help you manage multiple social media accounts at once to ease the burden.

3. Provide value through content. Content marketing has proven itself. According to research by DemandMetric, it can generate 3X the leads for 62% less than traditional marketing (PPC included).

Create content to helps the customer do things, inspires them to do something they've always wanted to do or entertains them. Whatever your approach, content makes the reader/viewer feel closer to a business, attached. And this leads to more upsells, resells and higher customer lifetime value

4. Offer a great customer experience to existing customers. This sounds so cliche, but your existing customers are your biggest promoters when you play your cards right. Work to generate promoters through customer experience and they will drive traffic to your site.

You can do this by assuring that your website it user-friendly, your people are helpful, your product/service works and by providing lots of helpful content on your website that your customers will want to share with others.

What Actual Services Do you Need to do this?

With this explained, I can lay out the specific services you need to get this kind of traffic boost.

They are at the very least:

1. SEO Content Writer

2. Off-Page SEO Expert

3. Infographic Designer

4. Video Designer (optional, but a good idea)

5. Content Strategist

6. Analyst

These 6 roles can help you develop a strategy that creates lasting, compounded results.

Now that you know how to get all of this extra traffic to you site, you should look into services. Already Content can help you evaluate your existing strategy, develop a new one, implement it and then measure the results to know you're on track. Let us put content to work to increase leads and inspire loyalty among customers.

~Leigh


Leigh Clayborne is a Hubspot certified freelance content marketing / SEO content writer & strategist with 10 years healthcare management experience on 15+ years creating content. She is a strong proponent of creating the right customer experience to meet business goals.

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