How to Hire a Content Marketer For Your Business
As featured on Quora
with Intro/Extro Added
How do you hire the best content marketer for small business?
How do you find a content marketer who gets results that you can see and feel -- not just numbers on a spreadsheet. You do this by being informed about what you need and what great content marketers look like.
What goals does a content marketer have
How do these goals meet your ultimate goals
How skills are required to be an effective content marketer
Where can you find the best content marketers for small business
How do you proceed with screening and hiring
The Primary Goals of a Content Marketer
First, it is important to understand some basics about what a content marketer does. This will help you in your efforts to hire the right person for the job,
Here are the 4 primary goals of a content marketer
create/expand brand recognition
build/maintain trust
increase average CLV (customer lifetime value)
generate promoters
A comprehensive content marketing strategy will address all of these, but if you know that you have strengths or weaknesses in a certain area, you may want there to be a focus.