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How to Write a Blog Post to Meet Goals {2022 Edition}

The average customer views 3-4 pieces of content before moving further into the Buyer's Journey (signing up, scheduling, downloading, subscribing) to meet your KPIs.

But before this happens, you must offer significant value to the visitor. And --aside from any physical product/service you offer --your blog is the best place to demonstrate this value.

Unfortunately, many blogs are an afterthought in the overall digital marketing strategy. This can lead to less than desirable results and a waste of your resources. But knowing how to write a blog post that gets results can transform your outcome, helping you maximize your long-term ROI.

Whether you want to generate passive income through affiliate links, AdSense, or goods and services, I can show you everything you need to know about writing a blog post to achieve this.

Here's your step-by-step guide to writing a blog post that will help you get what you want from blogging. Results you can see, feel and take to the bank.

Also read: 9 Simple Steps to Start a Successful Blog for Business

How to Write a Blog Post

18 Benefits of Great Blog Writing

This blog post isn't another of the many personal opinions you'll get online about best practices for blog writing. I've built this method based on large-scale industry research on consistently meeting blogging KPI to ultimately generate revenues for your business. This blog post writing method will help you:

  1. Increase traffic from your target audience

  2. Keep readers on the page

  3. Create content readers look for and want to consume

  4. Encourage clicks to other content

  5. Increase conversion rate

  6. Generate more leads

  7. Generate more highly qualified leads before the lead even contacts the company

  8. Reduce bounce rate (great for SEO)

  9. Increase dwell time (great for SEO)

  10. Increase search engine results

  11. Increase engagement (sharing, commenting)

  12. Increase high-quality do-follow linking (the kind that helps SEO)

  13. Increase customer satisfaction / Get more 5 star reviews

And those are just the beginning. I'll show you how to use your blog to:

  1. Increase customer lifetime value (CLV)

  2. Reduce marketing budget

  3. Reduce sales team close time

  4. Maximize your ad budget ROI

  5. Reduce customer service calls

76% of customers say they'd prefer to help themselves if companies would just make the information available online.

When you blog this way, you give customers exactly what they want. When you funnel that positive sentiment into a streamlined content marketing funnel, you win at content marketing.

Throughout this blog post, we'll explore the data that supports these benefits and the methods behind them.

1. Establish Blogging Goals

Before you start writing, you need a strong idea of what you want blog content to do for you.

A new blog is an excellent tool for achieving business goals. But what writing blog posts won't do for you is instantly drive traffic to your website. It won't immediately increase revenues either. It won't do much of anything if it's not part of an overall content strategy.

Of course, you want your blog to generate revenues. But you need to set measurable, meaningful, and realistic goals for our blog to get more out of it. That way, you know if the blog is flourishing, and you can see where improvements will take your blog to the next level.

Build your blogging goals around metrics that blog posts can achieve, and recognize the value these offer to your overall content marketing strategy.

Google SEO Goals

  • Keyword ranking

  • Greater visibility in search engine results

  • Search engine traffic

  • Bounce rate

  • Time on page

Conversion Goals

  • Free signups

  • Paid signups

  • Newsletter Subscriptions

  • Leads

  • Free trials

  • Downloads.

Social Media Goals

  • Likes

  • Shares

  • Comments

  • Social traffic

Affiliate Marketing and Ad Goals

  • Affiliate link clicks

  • Ad clicks

Shareable Blog Topic

2. Start with a Shareable Topic

The shareable topic is the centerpiece of a successful blog. If you don't know how to write a good blog post on shareable topics, then you'll never get past square one with your blog.

Strong blog topic ideas meets the following criteria:

  • Your readers are looking for it

  • Your target audience will want to read it

  • It helps further your business goals & objectives

  • Readers find it very helpful, entertaining or both

  • It gets and keeps your reader's attention

  • It encourages the reader to take the desired action like signing up for your subscription service, clicking an affiliate link, etc.

So yes, "10 reasons you should hire our company" isn't a good blog topic. In fact, it's terrible. That's not how to write a great blog post.

It's thinking from the business perspective. Content marketing is the ultimate in customer-centric marketing.

81% of readers trust what they read in a blog.

61% of readers say they have purchased something immediately after reading a blog about it.

To create a successful blog, you have to put yourself in the shoes of your readers.

According to research performed by the New York Times, 94% of us share on social media because we think that the content will be helpful to someone else.

So, to be a shareable topic, it needs to be helpful. How do you determine what is useful to your target reader?

How to Come up with Helpful Blog Post Ideas

Start by listing not what you sell, and instead, list the goals and challenges that readers have surrounding what you sell.

Beneath each goal or challenge, create a list of questions readers may have about achieving that goal or overcoming that challenge.

At this point, do some keyword research from your list. Find out which of these questions and keywords are getting decent traffic. How competitive are they? This will help you understand what you'll have to do to compete.

Moz Keyword Explorer is a tool I trust when doing keyword research. SEMrush also has some great tools.

Later, when we get into how to write a great blog post, we'll build the content around those keywords.

To develop shareable topics, have your ear to the heartbeat of your industry. When I'm looking for topics ideas, regardless of industry, I check several places:

  • Quora

  • Reddit

  • Talk with the Sales/Customer Care Team

  • Popular Blogs

  • Facebook/Twitter/etc.

  • SaaS tools like BuzzSumo

  • Analytics (what's been working for you?)

  • Keyword research tools

  • Search engine results for search terms

  • Niche bloggers websites

You can create a great blog post that readers, search, and social love when you listen to your readers.

Fun Read: Your Secret to Having Endless Topics to Write About


3. Use a Recognizable Blog Post Format

We like to think that being different is always the best strategy. Market differentiation, right? But sometimes, being predictable is more important. Formulaic even.

This isn't to say that you throw creativity out the window when learning how to write a post that gets results.

But reason and data will always help you create a better post.

A person spends less than 2 seconds deciding whether to click a headline.

They're basically on auto-pilot. The more recognizable the topic is, the easier it is to process on the spot. And they're more likely to click.

What Do Recognizable Formats Look Like?

They're formats bloggers frequently use in your niche. Before you outline your blog posts, consider fitting your topic into one of these formats.

Some formats readers engage with again and again include:

  • FAQ - (What is, How long does X take, When is the best time to, etc.)

  • HOW TO (that's what this blog post is)

  • Pros & Cons (avoid comparing your product to a competitor's. It will always seem biased. Instead, be objective and use the art of subtle persuasion)

  • Mistakes to Avoid

  • Product reviews (again, keep it objective)

  • X benefits of for readers

  • X reasons why this will work for readers

  • Case study ( This hospital saved $1.2 million a year by switching to a lean supply chain system)

  • X Tips to Do X

  • DIY

DIY - Your Unlikely Secret Weapon

Okay, let's get honest here for a second. I'm a professional blog writer who's written over 10,000 blog posts for clients. It's what I do for a living.

Why would I be telling you how to write a good blog post? Won't I lose business?

Actually, no. Not in the long run. Why? Because I earned your traffic through this helpful blog post. That helps my site with search engines and readers. When I take the time to figure out what readers need that I do and show them how to do that, we both win.

DIY is a very practical, shareable blog theme for any business. It's also often avoided because a company doesn't want readers to walk away from a good blog post and DIY.

But here's the secret, it'