The 6 Key Elements of Content Distribution in Content Marketing


As Featured on QUORA with Intro/Extro Added

So you need to climb a mountain. How do you get to the top?

You take the first step.

Maybe you've already gone through the process of SEO content creation and are now are quickly learning it's tough to get noticed even with outstanding SEO content writing from professional writers. In this piece we'll look at the 6 key elements of content distribution and how it can help you make the most of your content assets.

SEO

Driving traffic to your site organically through search engines. Do this first. This is a long term distribution strategy that will make all of your other distribution efforts more impactful.

BEO

BEO is an anglo-saxon word meaning “life, living, active”. Content must be living and active in order for your distribution efforts to matter. It must take on a life of its own, being linked to, shared, liked and redistributed by those in your industry because it’s great, original, creative content. There are 9 laws of BEO content.

Social Media

These days you can’t really do content marketing without social. Social Content Marketing has 4 important levels:

1) Curating great content that represents your

brand.

2) Sharing your own created content multiple times, but not so as to seem spammy.

3) Identifying and Utilizing your Unicorns (high performing content).

4) Interacting with Fan, Customers and Curators (those who share your content for their own brands, win-win)

Multi-Channel Marketing

Brand recognition is the first step toward a sale. Without a brand, people don’t buy. Brands who are only in one place (AKA: Facebook, Instagram) are not brand building. Start in 4–5 social locations, determine which social channels provide greatest returns and then narrow your strategy down to your winners by funneling your followers off the other channels onto you top channels.

Which 4–5 depends on who your target customers are. managing 4–5 social channels at once may seem crazy time consuming but there are tools that allow you to manage 3 or more channels at once. If you are already a well-known brand, you may be able to start in fewer places.

Pay Per Click (PPC)

SEM/PPC marketing is most effective after you have done the other 4 because now people will recognize you are more likely to click on your ad. Utilize both Bing and Google ads.

Analytics

In order for any distribution strategy to work, you must know your numbers. Learn how to navigate traffic reports, identify trends, spot unicorns and make adjustments to improve distribution and conversion.


Leigh Clayborne is a Hubspot certified freelance content marketing / SEO content writer & strategist with 10 years healthcare management experience on 15+ years creating content. She is a strong proponent of creating the right customer experience to meet business goals.

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