25+ Marketing Blog Topics to Generate Qualified Leads in Marketing
As digital marketers we spend a lot of time generating ideas for marketing campaigns.
We know how to research and analyze. We can create the perfect sales funnel. We can optimize for conversions.
We deliver effective content to meet marketing goals for our clients.
But when it comes to our own marketing blog topics and funnels, it suddenly gets complicated. We're in one of the most competitive industries that exists.
Our competition isn't local. It's often global. Attracting and nurturing leads gets expensive and time-consuming. That's why generating qualified leads in marketing is so important.
Shorten the sales cycle. Attract people who want to buy services now and are willing to spend more. 57% of the buyer's journey (the point at which they become qualified) is done before they contact your company as they're reviewing your online content.
The marketing blog topics you'll find in this article won't just give you 25 things to write about. It will become an invaluable resource that helps you generate infinite blog topics that generate qualified leads for marketing.
ust for You: How to Start a Blog and Monetize It
1. "DIYers" Topics
Everyone today thinks they can market. They see all of these online tools and read a few blogs. It leaves them feeling like an expert.
Some of your readers will take what you share on your blog. They'll be able to run with it. But the vast majority of people will not or they don't really have the time or skills to do it.
Over 50% of Marketing DIYers are trying to save money.
Leverage this desire to engage in DIY marketing to attract someone who is very much in need of your service. Show them how much they actually save when they work with someone with the tools and skills.
And once many of them figure out the time and money investment required to DIY, especially when you're not an expert, they'll be coming to you.
Create in-depth how-to's for the average business person in your target audience. Don't feel that you need to hide anything. It will become clear quickly that they need a professional.
Don't take this opportunity to insult their intelligence. Don't try to over-complicate things, like those commercials that try to show how hard it is to change a cat's litter box by intentionally spilling litter all over the floor.
Seriously, just tell it how it is in the simplest terms possible. They'll get the message loud and clear.
Target people trying to DIY various tasks. Build a lead-generation sales funnel around the content to draw them in for nurturing and remarketing.
You can generate a lot of qualified leads in marketing with marketing blog topics like these. But it's important to reach people in various places along the buyer's journey.
Check out24 more marketing blog topics to keep your topic-generation spreadsheets and publishing calendar always full.
2. "How Much Does It Cost"
How much does what cost? That's what you'll answer.
You can create some in-depth, long-form content that explains what costs are involved. What determines the cost?
How do costs change based on various scenarios? How can you keep costs low?
These are qualified leads in marketing once you capture that lead. People who are ready to buy a service now want to know how much something costs.
You won't list your actual pricing in here. That may change. But you will explain what they're paying for with general estimates.
These help prepare them for the reality of what marketing costs.
Business now spend over 12% of Revenues on marketing.
You and I both know they could be doing better with the right strategies in place.
Subtly encourage them to save money by working with a professional marketer who can optimize and keep costs low.
Remember, this isn't one topic for one marketing blog post. Do one for each of your services, SEO, PPC, Web design, etc. Break bigger topics down like one for Facebook Ads, Pinterest ads, etc.
3. "How Fast Does It Work"
People want to know how fast various types of marketing work. Some get nearly immediate results if you run an effective campaign.
Others, like brand building, SEO and building a social media following, take time. But they pay your back in dividends if you maintain them.
Discuss each type of digital marketing service you offer using individual marketing blog topics that describe what to expect in terms of timeframes for each.
Don't forget to discuss the long-term returns on investment.
4. "How Do I Cut Costs"
Each of these marketing blog topics will have some overlap. That's okay. The vast majority of readers skim blog posts for what they're looking for anyway.
Someone who is struggling with their DIY marketing efforts wants to know how to cut costs. This person is in a prime position to need your services. This is the perfect place to meet them in the buyer's journey. Generate more qualified leads in marketing.
Go into detail about automation and ad relevance and negative keywords. Share with them how to save time and money.
Remind them that time is money. If they're saving money but it takes more time, that's not efficient. Your marketing services are the answer to that.
Think about every aspect of what you do. Note how a person who doesn't have the marketing tools you have would need to do it manually.
Subtly sell them on the fact that a digital marketing service has the tools to keep costs low. They're often cost prohibitive for a small to medium size business.
5. "What's the ROI"
Business leaders always want to know the ROI. You get it. If their customer acquisition costs are too high, then they can't stay in business.
Talk about the short-term and long-term ROIs on various marketing efforts in various industries your target.
Don't just stick to financial ROI. ROI can come in many forms that ultimately help the business cut costs and increase profits.
6. "What Should I Do In My Industry"
The more relevant you can be to a specific industry the better. What applies for healthcare, may not make sense for a marketing firm. Revisit those buyer personas you want to target.
Pull industry-specific data and build your content around an industry audience.
Look at the marketing blog topics you've already written for a general audience. Now, re-write it, adding scenarios, language and tips that make it seem more relevant and personal to someone in that industry.
7. "Concept Demystification"
Where do you start? There are tons of terms and concepts that people want to understand. That's not just any people. These are your qualified marketing leads.
What is SEO? What is PPC? What is Digital Marketing? What is AdWords Quality Score? What are Backlinks & Why Do I Need Them?
You could really come up with endless marketing blog topics in this one category. But variety is important, Start looking at the questions your existing clients are asking. Answer them in your blog in detailed, long-form content that search engines love.
It's great for SEO and can also help cut your client management costs. You have content to direct people to. They can find that content through search engines more easily online.
8. Small Business Topics
You know that small business is a different animal. Build marketing blog topics specifically around the needs of a small business owner to generate qualified leads in marketing among this target audience.
60% of small businesses aren't capable of tracking
their digital marketing ROI.
That's certainly something you could help them out with.