5 Solid Reasons to Outsource Content Creation


You put a solid content marketing strategy in place.

You and your team spent sleepless nights developing the best editorial calendar anyone has ever seen. But now, you get to work executing an effective content marketing strategy. And suddenly, meeting the demands and deadlines necessary seems an objective that's just can't be reached. Or maybe your content just isn't converting like it "used to".

So you are at the point of asking: Should I outsource content creation? Is it better to have an inbound marketing, content marketing, SEO content writer on the payroll or work with a contract content creator? It's important to ask these questions sooner rather than later, after your objectives begin falling by the way side.

The answer will be very unique to your business needs, so it is important to know what to consider. Here are 5 reasons that you should outsource content creation.

Your Time is Worth More than Money

As business leaders, we know that we can't do everything. There is that point at which the time it would take us to do something ourselves would cost us more than hiring someone else, who can do it in less time and likely with better results.

Knowing exactly when this point is reached isn't easy. Even though you are not likely an hourly employee, one of the easiest ways to think about it is by comparing how much your labor is worth to your department or company at an hourly rate.

Are you making more than $25-$35/hour or paying a content manager more than this (including benefits)? If the answer is yes, then outsourcing makes financial sense to you. What more effective use could you find for that time?

You Can Get A Higher Content Marketing ROI Outsourcing

​​If you do not have a dedicated content team, the chances of reaching your full content marketing potential are slim.

Content marketing, like any marketing strategy, requires a very in depth and comprehensive knowledge of:

  • setting the right objectives

  • how to meet those objects

  • using the right tools to make best use of time/effort

  • creating content that converts

You need all of this to get the right return on investment.

Your Small Business Can't Afford a Full time Content Creator

If you are small business, you may not be able to afford to have a full time content writer on the payroll. You may simply not need one. But you still need someone who is dedicated to your success.

You know that businesses who blog increase their website visibility in searches by 400%. If you have a great website and content to match, that translates to revenues and ROI.

This is time to outsource.

You Are Running Out Of Creative Content Ideas

It happens to all of us. If you have been creating content for one company or within one narrow niche, developing new and engaging content is tough. Everything starts to look and sound the same and it becomes impossible to judge your own content as good or bad until you begin to hear from your customers.

You may simply need a new set of eyes on your content. This someone should know how to bring fresh ideas to the table and where to find out what your target audience wants to consume.

Content must continue to be relevant and shareable to achieve goals. If your business is slipping, outsourcing can help.

You and Your Team Can't Produce Enough Quality Content

Quality over quantity in content -- we get it. But you still need a certain quantity to make an impact. Regular, consistent release of quality content is required for effective content marketing. And 1 blog , infographic or video a month will not keep your target engaged. That's just one of several silly and avoidable mistakes businesses make when it comes to content.

In fact, the most successful content marketers today are putting out at a minimum 15 pieces of quality content per month. That's every other day.

This is not to suggest that every piece is 1000+ words or a 5 minute video, but every piece adds value within the strategy.

If this is becoming difficult, you need to consider outsourcing content creation to a reliable, affordable, quality content creator who understands your audience, customer experience and content.

It's time to put a new jump in the step of your content

Just like anything, if it's all been done before, you'll lose the interest of your audience. It's time to bring creativity and conversion back to your content by outsourcing content creation.

~Leigh Clayborne


Leigh Clayborne is a Hubspot certified freelance content marketing / SEO content writer & strategist with 10 years healthcare management experience on 15+ years creating content. She is a strong proponent of creating the right customer experience to meet business goals.

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