25+ Creative Things to Write About in Your Health & Wellness Blog
Are you marketing healthcare, nutrition, wellness or fitness?
Establishing a regular blog for a health-related business is a great opportunity to help people.
Build a health and wellness brand online. Engage on social media. Bring clients and/or patients into a physical practice.
Sell your products online. Get more health coaching clients. Or earn more affiliate clicks as a fitness blogger.
But finding great things to write about in health blogs isn't easy, especially if you're in a small niche.
Your health blog starts off great. But after 10-20 posts, the well of endless blog topic ideas often goes dry. It leads to an uninspired blog that you have to work hard to maintain.
If you're not engaged, neither will your audience be.
If you're struggling to find great things to write about in health blogs, check out this list.
I'm not just going to give you 25 things to write about in your health blog. Find 25+ idea starters that will help you generate infinite article writing topics for the health industry long after you read this article.
Let's get to it.
1. Start with a Problem
When people are searching for health and wellness content online, they may not know the solution yet. They start by trying to find out what their health challenges and symptoms mean.
If you're a medical professional, you may cringe at the idea of helping people self-diagnose. But just consider how much misinformation is out there.
When you provide reliable information that helps people make better health decisions, you can encourage them to get checked out by a professional.
Offer an authoritative source for correct information in a sea of online nonsense.
Consider your blog's niche or the products/services you provide. What health challenges do they solve?
Think broad but relevant.
If you're a weight loss clinic or coach, the problem isn't just being overweight.
It's the symptoms and challenges with diabetes, high blood pressure, body image, circulation, low energy, poor self-esteem, overcoming obstacles, etc.
You'll find so many great things to write about when you start from this angle. But a dynamic blog applies a comprehensive topic selection strategy that speaks about health from many sides.
This not only better engages your audience. It keeps you interested and inspired as you're creating content.
Let's look at the next angle every health blog should cover.
2. Talk Prevention
Consumers, particularly the 20-30-somethings, are fed up with a healthcare system that is reactive rather than proactive. They want to understand the complex cause and effect relationship in health.
They understand that diet and lifestyle influence their health more than prescription drugs or procedures ever will.
Depending on the type of health and wellness business you have, you may be thinking that speaking about prevention will lose business rather than gain it.
Won't fewer people need your service?
The truth is that learning about prevention and consistently applying strategies are two very different things. When you reach people in the prevention stage, you'll also be top of mind if/when they decide they need professional intervention.
3. Find the News Angle
Most of the great things to write about on a health blog will be more timeless pieces. This evergreen content helps people today and years from now.
But there's also great value in trendy pieces. A comprehensive blogging strategy should include these kinds of blog topics.
Covering trendy news stories:
Gets a lot of attention quickly, although it may be short-lived. This gives people a window into your website where they'll find more content to fall in love with.
Get more shares than other content. Turn your fans into promoters with this trendy content.
Get more visibility in social media. Find some relevant hashtags and write a great social media headline to get new fans through trending news topics.
Be on the lookout for news stories about:
A celebrity with a medical condition you can relate to your site. People want to know what it is.
Recently completed studies that will interest your audience
About product recalls
Find the ones that you can align with your brand and audience, great the content quickly when the moment strikes.
Publish it. And share it on social media.
4. Gather Statistics
Curate some interesting stats. Create a top health statistic list your target audience with enjoy. Help put the statistics into perspective for your viewers.
Not only do people love stats, these are also very linkable content. Earn more backlinks for your SEO to gain visibility in search engines.
5. Health Initiatives by well-known organizations (CDC, WHO, ADA, etc.)
Did the American Heart Association just start a new initiative? Has a certain country just increased funding for a certain type of study?
Speak about the significance of this initiative, potential outcomes and how it may influence society and/or policy.
These kinds of creative things to write about in health and wellness blogs demonstrate that you stay very current. You know what's happening in the world.
People can turn to you as a source of up-to-date information. That's a great reputation to have as a successful blog and thought leader.
6. Bizarre Conditions
Get bizarre. Talk about the weird stuff that's really rare.
Don't suggest that it's more common than it is. But people are intrigued by some of the odd conditions that can plague the human body or our furry friends.
7. Demographic-Specific Care
If someone has a certain condition, best medical practice may be different for an infant vs a 10 year old vs an 80 year old.
Or some conditions may be more prevalent among a certain race of people. Uterine fibroids among African-American women is a great example of that.
Hearing loss or other disabilities are more common among certain professions. You can build a piece around that demographic.
People are always looking for content that is more personalized and relevant to them.
To take a different angle when looking for creative things to write about, build a piece around a specific smaller demographic.
8. Awareness Months & Events
Diabetes Awareness Month. Alzheimer's Awareness. The March of Dimes Run.
Medical causes often have times and events centered around them.
People interested in the cause will be looking for information. Get a calendar and build content around these events.
How about 10 things to know about Alzheimer's Before Memory Walk 2019?
9. Curate Information
Information is scattered across the Internet. People appreciate when someone compiles it and makes it more easily digestible.
Pick a broad topic. Start curating the best of it. Summarize it for your readers. Always cite these sources.
10. Explain a New Break Through Procedure /Product
Has something really excited just been discovered in your health and wellness industry? Is there a new procedure just approved by the FDA?