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101 Healthcare Blog Topics | Creative Things to Write About in Your Health & Wellness Blog

Learn how to generate endless health and wellness blog topics with this post.

Are you marketing healthcare, nutrition, wellness, or fitness?

In the beginning, it seems blog post ideas are endless. But with time, you're left wondering where to take your readers next, and blog ideas fall flat.

A health and wellness blog is a great opportunity to help people and establish yourself or your business as a thought leader,

influencer, and trusted health brand.

Healthcare blog topics

But it's also work, as we regular blog writers know.

It's easy to feel uninspired and discouraged.

And let's be honest.

If you're not engaged, neither will your readers.

If you're struggling to find great things to write about in your next health and wellness blog post, then your readers can feel that desperation. Yikes!

So BIG Spoiler: I'm not just going to give you 101 blog post ideas for your health and wellness blog that will dry up once you write 101. Instead, I'm going to help you get your creative juices flowing by discussing 38 types of topics health wellness brands can and should cover.

So you'll have more than 101 blog ideas. I want you to have infinite blog post ideas and feel inspired to take your content next level.

Let's get to it.

Just for You: How to Start a Blog and Monetize It

1. Start with a Problem

When people are searching for health and wellness content online--whether it's mental health, emotional health, physical health, or the realization that it's all part of holistic health--they may not know the solution yet.

So what do they do? They start with research about what health challenges and symptoms mean.

Wellness blog topics

If you're a medical professional, you may cringe at the idea of helping people self-diagnose. But just consider how much misinformation is out there.

When you provide reliable information that helps people make better health decisions, you can encourage them to get checked out by a professional.

The alternative: blog posts that leave them feeling they don't need a doctor for certain conditions when someone absolutely sees one.

Offer an authoritative source for correct information in a sea of online nonsense, from trendy self care hacks that don't work to dangerous at-home remedies.

Consider your blog's niche or the products/services you provide. What health challenges do they solve?

Target narrowly but think broadly because people are don't just have one health challenge.

If you're a weight loss clinic or coach, the problem isn't just being overweight.

It's the symptoms and challenges with diabetes, high blood pressure, body image, circulation, low energy, poor self-esteem, overcoming obstacles, etc. It's metabolic syndrome and cravings. You can hit it all in your blog posts.

You'll find so many great things to write about when you start from this angle. But a dynamic website applies a comprehensive topic selection strategy that speaks about health from many sides.

This not only better engages your audience. It keeps you interested and inspired as you're creating content.

Let's look at the next angle every health wellness influencer should cover.

2. Talk Prevention

Consumers, particularly the 20-30-somethings, are fed up with a healthcare system that is reactive rather than proactive. They want to understand the complex cause and effect relationship in health.

They understand that diet and lifestyle influence their health more than prescription drugs or procedures ever will.

Depending on the type of health and wellness business you have, you may be thinking that speaking about prevention will lose business rather than gain it.

Won't fewer people need your service if with blog post ideas like these?

The truth is that learning about prevention and consistently applying strategies are two very different things. When you reach people in the prevention stage, you'll also be top of mind if/when they decide they need professional intervention.

This isn't hoping for sicker patients. It's just a reality that many patients will face. You'll be there to support them when they need it.

3. Find the News Angle

Most of the great things to write about on a health blog will be more timeless pieces. This evergreen content helps people today and years from now.

But there's also great value in trendy pieces. A comprehensive blogging strategy should include these kinds of blog post ideas.

Covering trendy news stories:

  • Gets a lot of attention quickly, although it may be short-lived. This gives people a window into your website where they'll find more content to fall in love with.

  • Get more shares than other content. Turn your fans into promoters with this trendy content.

  • Get more visibility on social media. Find some relevant hashtags and write a great social media headline to get new fans through trending news topics.

Be on the lookout for news stories about:

  • A celebrity with a medical condition you can relate to your site. People want to know what it is.

  • Recently completed studies that will interest your audience

  • About product recalls

Find the ones that you can align with your brand. Create the content quickly when the moment strikes.

Publish it. And share it on social media.

4. Gather Statistics

Curate some interesting stats. Create a top health statistic list your target audience with enjoy. Help put the statistics into perspective for your viewers.

Not only do people love stats, but these are also very linkable content. Earn more backlinks for your SEO to gain visibility in search engines.

5. Discuss Health initiatives and Studies

Think CDC WHO, ADA, AMA, etc.

Did the American Heart Association just start a new initiative? Has a certain country just increased funding for a certain type of study?

Speak about the significance of this initiative, potential outcomes, and how it may influence society and/or policy.

These kinds of creative things to write about in health and wellness blogs demonstrate that you stay very current. You know what's happening in the world.

People can turn to you as a source of up-to-date information. That's a great reputation to have as a successful blog and thought leader.

A blog about health and well-being is a testament to your knowing about the latest news and information. Showcase this by discussing these topics.

People will turn to you for current information since you summarize it so well and bring it all into one place.

6. Bizarre Conditions

Get bizarre. Talk about the weird stuff that's really rare.

Don't suggest that it's more common than it is. But people are intrigued by some of the odd conditions that can plague the human body or our furry friends.

7. Demographic-Specific Care

Readers are always looking for more relevant and personalized content. Some demographics are more likely to suffer from certain conditions.

For example, I follow Thomas Delauer on YouTube. He often shares fasting and keto tips specifically for women, along with the science of why these are uniquely important for women. There are some biological differences to consider, so he addresses these.

A lot of health advice out there is generic as if the same thing will work for everyone, so I appreciate it when someone takes the time to look at how different people may respond differently to certain health advice.

Some common demographics that can make a difference in health advice are:

  • Sex

  • Age

  • Race

  • Socioeconomic situation (not everyone can afford your $17 per ounce health powder)

  • Location

If someone has a certain condition, best medical practice may be different for an infant vs. a 10-year-old vs. an 80-year-old.

Or some conditions may be more prevalent among a certain race of people. Uterine fibroids among Black women is a great example of that.

Hearing loss or other disabilities are more common among certain professions. You can build a piece around that demographic.

People are always looking for content that is more personalized and relevant to them.

To take a different angle when looking for creative things to write about, build a piece around a specific smaller demographic.

8. Awareness Months & Events

Diabetes Awareness Month. Alzheimer's Awareness. The March of Dimes Run.

Medical causes often have times and events centered around them.