What Is SEO Content & How Can it Help Your Business?
You invested time and money into your website.
You made sure everything's perfect.
It's fast and user friendly. It looks great on mobile devices.
The only problem is, you're not getting any traffic. What's going on!
SEO content is an essential part of the SEO. Without it, you can't compete with the big boys for those top spots in search results. Without those top spots, no one can find your site unless they look for you directly.
What is SEO content? It's how even a small business can compete on something as the behemoth that is the Internet.
Let's Look at Some Quick Stats to Make the Case
33% of clicks go to the website with the #1 position in searches. After that it's mostly downhill.
Websites that provide SEO content have 434% more pages that appear in searches.
B2B gets 67% more qualified leads when they invest in SEO content.
Companies can earn 97% more links through SEO content. You need these links to rise in the ranks and become more visible.
And ultimately, we get to what you really want...
Businesses who prioritize blog SEO content are 13 times more likely to have a positive ROI on their marketing efforts.
What is Content?
“Content” is typically used these days to refer to blogs, eBooks, videos, infographics, etc. that are created to meet certain marketing goals like:
improving search engine rankings
Content has always been used for marketing. It's just changed form over the years. Now, most content is digital.
What is SEO Content?
SEO content is marketing content that is specifically designed to help a business increase its search engine rankings in a measurable way. An SEO content writer does this by applying a certain number of best practices like:
Researching topics that your target is looking for
Using a keyword strategy
Publishing exceptional compelling content
Harnessing analytics to maximize your ROI on content
Creating clickable headlines
Creating shareable content
SEO Content is what helps you get to that place where you get 33% of the clicks.
Why Old School SEO Content Doesn't Work Anymore
SEO content can have a bad connotation in some circles. This came about because for several years businesses were publishing tons very low quality content just for the purposes of increasing their rankings.
They would pay rock bottom prices and didn’t care if the content was grammatically correct or interesting. It was quantity over quality.
Within a short time, search engines like Google got smarter and started penalizing this kind of SEO content. They proclaimed if your content isn’t putting people first, we won’t reward you with higher rankings.
That, of course, was the goal along. People were just working the system. And technology had not advanced to the point where it could separate the good from the terrible from the great.
The Downfall of the Business Who Didn't Put Customers First
Search engines kept their promise by improving their software so that only high quality content can make the cut.
People who were publishing mediocre content and not putting customers first could no longer compete. Their rankings plummeted.
Some people haven’t gotten the memo so bad SEO content is still being created. It’s just less frequent. Some estimate that about 60% of content today is this low quality content. Some are still try to squeeze water out of a stone instead of working smarter by investing in SEO content that gets results.
This means that companies who do invest in compelling SEO content have the advantage. People who continue do things old-school wonder why content doesn't work for them. And they'll probably keep wondering.
But not you.
The New Era of SEO Content Creation
Today SEO content puts people first, then SEO. Content is designed for human readability first.
It's designed to connect with customers at the right time with the right message to engage people and meet marketing goals.
Then it applies best practices to help a website become more visible in searches.
This is how to delight customers and rise in the search engine rankings to become more visible to potential and existing customers.
This great for customers and businesses.