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Here's Why your Best SEO is a Good BEO


Or I would say, "those who know, know BEO". But I might receive a cease and desist from BDO's lawyers. So, I didn't say that.

What is BEO? - you may be asking. - And it can't possibly be better than SEO, can it? That's absurd.

Yes, yes, it can. Let's look at the origins of the word first.

And no, it has nothing to do with BeO (Beryllium Oxide) for the chemists out there.

The Origen of BEO

BEO is an old Anglo-Saxon word. And I'm very good with languages, but don't ask me to pronounce it in its original form. We'll just say it's Bee-Eee-Oh for simplification.

It means "Living, Alive, Active".

BEO was also the god of barley in the old "pagan" religions, which makes sense, given the fact that barley was a source of life.

And you may have realized that it's the prefix of BeoWulf, the tale of a great warrior that you may have read in high school, written around that same time.

So, in summary, the word means means "Alive".

Is your SEO content a living and breathing entity? --metaphorically speaking. Or is it cold and lifeless.

Why is BEO so important

BEO serves some very important functions, not necessarily in this order.

  • increase inbound traffic

  • generate more viable leads

  • inspire loyalty

  • improve brand awareness

  • improve conversion (buying)

  • improve CLV (How much a customer spends in a lifetime)

  • decrease cost of marketing

  • improve reputation

  • increase ROI (return on investment)

  • increase revenues.

I'll just stop there.

Just like SEO, BEO has a certain set of rules that you need know to make it work. But unlike SEO, you don't have to wait until Google puts out the update to figure out what the heck they are.

There are 9, in fact. Those rules are very easy to remember if you simply remember this short video...

As if you could forget it.


The 9 rules of BEO are:

  1. BEOriginal

  2. BEObservant

  3. BEOrganic

  4. BEObjective

  5. BEOpen

  6. BEOptimistic

  7. BEOrganized

  8. BEOdd

  9. BEOurselves

Or for the more visually inclined....

See, that was easy.


This could be a whole workshop in the near future, so for now we'll keep it short.

BEOriginal - Original custom content creation is what draws people in, encourages conversion and inspires loyalty. If your content is the same as everyone else's, no one has a reason to be loyal to your content and in turn your brand. Give them something they can't get anywhere else.

BEObservant- Pay attention to how your customers are responding to your content. Read reviews, look at analytics, analyze, hear your customers, ask for their input, And use this BIGDATA to your advantage

BEOrganic - Don't herd people into your site or funnel them through the sales process. They're people. When you treat people like people,focusing on customer experience, they realize it, respect it and will reward you.

BEObjective - Don't just focus on what you need and want. Put yourself in the customer's shoes. When you give customers what they want, you get what you want and so much more.

BEOpen - engage with your customers. Be social. Make them feel welcome to share with you and share your brand with others.

BEOptimistic - You are more effective when you stay optimistic. If something isn't working, find creative solutions, but always approach it with optimism.

BEOrganized - Don't leave your organization at the door and just let your creativity rule completely. You need both. Organize your ideas. Organize your content. Have a plan and execute it.

BEOdd - This could have gone under BEOriginal. But I couldn't resist using such a wonderful "O" word. Be mindful of your brand always, but be willing to step outside what is normal and accepted to be different.

BEOurselves - Okay, I know. the saying is "Be Yourself" but we're in this together so It's "OUR" this time. Put some personality into your content. Content makes people feel closer to their brands but only if there is some personality behind it. Find yours. And use it.

Now that you have the secret weapon, get out there and use it to create the best SEO BEO content anyone has ever seen. I'll be watching for it.

I'd love to hear from you. The comment menu is below. Let's start the discussion and make better content together.


What are your thoughts on BEO?

Can SEO be effective this year without it?

What do you see as the future of SEO?


Leigh Clayborne is a Hubspot certified freelance content marketing / SEO content writer & strategist with 10 years of healthcare management experience on 15+ years of creating content. She is a strong proponent of creating the right customer experience to meet business goals.

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